The advantage of promotional gifts - to meet the needs of the market

At present, due to the wide variety of gifts and promotional gifts of gift companies, the lack of quality of new products, and the lack of intellectual property rights, there is a vicious competition among manufacturers and distributors. Although affected by all aspects, the profit generated by advertising promotional items to the gift market is still considerable. This is because customers who need promotional advertising products are stable and long-term for each gift company. Marketing promotion plan, but in recent years, many manufacturers have adjusted the investment cost of the advertising promotion market, and the cost of putting advertising promotion gifts has increased a lot. According to the survey, most of the well-operated gift companies in the country exist and develop with promotional items; since these customers who are in need of promotional items are temporary customers of such gift companies, the gift companies have guaranteed the quality of service. It is easy to get these customers' gift promotion agents, and the stability of the customer base certainly represents a steady stream of profits. Because of the following reasons:

1. The price of advertising media has soared, causing advertising costs to rise, while the cost of advertising and promotion gifts is relatively low.

2. Advertising media and public relations are generally used to establish and consolidate the brand's long-term image, while promotional gift activities are used for short-term sales, and the effect is effective. See the shadow.

3, The difference between products is getting smaller and smaller, the effort required for promotion is getting bigger and bigger, the consumer's price sensitivity to the product increases, and the promotion activities generally achieve the purpose through profit sharing. 4. The advertising promotion activity is the dealer's Sharp weapon.

5. The rights of dealers are strengthened from time to time.

6. Advertising campaigns are irregular events. If you prescribe the right medicine and hit the key, you will receive good results.